Privileged to be a simplifier, entrepreneur, author, speaker, learner, instructor, colleague, and friend. I light up when, in one or more of those roles, I can inspire human flourishing.

My diverse career spans more than two decades. Currently, I am President of the niche management consulting firm, SMPLFR, where I create middle makers. Before launching SMPLFR in 2016, I worked for nearly a decade at Point Loma Nazarene University leading digital marketing and web. At PLNU I also taught classes in the department of history and the Fermanian School of Business. Years earlier I cut my entrepreneurial teeth co-founding the leading audiobook publisher in its market, ChristianAudio.

I am an author and regular contributor at The Rabbit Room and a few other places online. A while back, I published The 100 Thing Challenge (Harper, 2010), and I have spoken nationally and internationally about the importance of simplicity in our times. Time Magazine, Mother Jones Magazine, the London Times, the Guardian, and many other media have featured me. Though not proved, I believe I’m perhaps the only person to receive positive press from both BoingBoing and the 700 Club.



Speaking Highlights

  • “The Hospitable Critic.” Hutchmoot. Nashville: 2016.
  • “Desire and Simplicity.” Hutchmoot. Nashville: 2015.
  • “Simplicity Is Action.” TEDxClaremontColleges. Claremont: 2012.
  • “Rethinking Consumer Behavior.” SXSW Interactive. Austin: 2011.
  • “Simplicity and Faith.” North Central College. Naperville: 2011.
  • “The American Consumer Journey.” Carroll College. Helena: 2008.

I received an M.A. in Religion in American Life at Wheaton College, studying under Mark Noll. My B.A. in Bible and Theology was earned at Moody Bible Institute, where I learned to pronounce figures of speech, like aposiopesis, with a deep Mississippi drawl from Ron Sauer.

My wife of twenty-one years and our three tween-to-teenage daughters live with me in Southern California.

Every day is an adventure and presents opportunities to bless those around us.